OOH Placement:

• Los Angeles Metro Bus Shelters — Strategically placed along busy routes in urban areas, near offices, wellness centers, and lifestyle hubs. This placement targets busy commuters who are often on-the-go and can be easily reached during their daily travels.

Print Placement:

• Back Cover of Men’s Health — This premium placement targets the publication’s core readership of health-conscious men, who are often interested in fitness, mental well-being, and natural health solutions.

Rationale for Placement:

• OOH (Bus Shelters): Bus shelters offer significant visibility in high-traffic areas, ensuring that the ad is seen multiple times by busy professionals and commuters. The visibility is continuous, which is key to reinforcing the campaign message.
• Print (Men’s Health): The back cover of Men’s Health provides prominent visibility and directly reaches the target demographic — men who care about health, wellness, and mindfulness. The premium placement ensures the ad gets attention from a highly engaged audience that is already inclined toward wellness products.

Strategy Note:
The tagline “Refresh. Relax. Repeat.” reflects the core benefits of CBD Coca-Cola — refreshing and revitalizing, while also promoting relaxation. This concise and rhythmic tagline is designed to be memorable and reinforces the beverage’s dual promise of relaxation and refreshment. It speaks directly to the target audience’s need for a balanced lifestyle that includes moments of calm amidst their busy, demanding lives. The tagline aligns with the wellness movement, appealing to the audience’s desire for natural products that help manage stress and mental well-being. By using clear, easy-to-understand messaging, the campaign invites consumers to integrate CBD Coca-Cola into their daily routines for relaxation and focus, without sacrificing taste or refreshment.